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Cookies Policy | Flint & Thread

Cookies Policy

How we use cookies on our website

Cookies Policy Overview

Flint & Thread (India) Private Limited ("Company", "we", "our", "us") uses cookies and similar technologies to provide you with a secure, personalized, and efficient shopping experience on our website and mobile application (the "Platform"). By using or continuing to access our Platform, you consent to the use of cookies as described in this policy.

Understanding Cookies Policy - A Simple Guide

1. What is a Cookies Policy?

A Cookies Policy is a document/page on your website that explains:

  • What cookies your website uses
  • Why those cookies are used
  • What data they collect from users
  • How users can control or disable cookies

It is required for transparency and legal compliance. Think of it as a public notice telling users: "Hey! Our website uses small data files (cookies) to improve your experience."

2. What Are Cookies? (Simple Explanation)

Cookies are small text files that your website stores on a user's mobile/desktop when they visit your site. They help your website remember things like:

  • Login details
  • Items added to cart
  • Wishlist items
  • Recently viewed products
  • Device settings
  • Language or location
  • User preferences

Without cookies → user experience becomes weak.

3. Why Websites Use Cookies?

Websites — especially e-commerce — use cookies for 3 main reasons:

A) To Improve User Experience

Cookies help your website remember the user. Example:

  • User adds products to cart → cookies remember even after they close the website
  • Wishlist stays saved
  • Recently viewed items show again
  • Login remains active

This makes shopping smooth.

B) To Analyze Website Performance

Cookies help track:

  • How many people visited
  • Which pages they clicked
  • Which products they viewed
  • Which device they used
  • How long they stayed

This helps you improve your platform.

C) For Marketing & Advertising

Cookies help show:

  • Personalized product ads
  • Relevant offers
  • Retargeting ads on Facebook, Instagram, Google
  • Prevent repetitive ads

Example: You viewed a shirt → later you see the same shirt's ad on Instagram. That's cookies at work.

4. Types of Cookies (Simple)
1) Essential Cookies

Needed for the site to work. Example: add to cart, login, checkout.

2) Functional Cookies

Improve user experience. Example: Save preferences, recently viewed items.

3) Analytics Cookies

Help you understand user behavior. Example: Google Analytics, heatmaps.

4) Advertising Cookies

Used for marketing. Example: Meta Pixel, Google Ads.

5. Why Do You Need a Cookies Policy on Your E-Commerce Website?

Legal Requirement

Laws like GDPR, DPDP Act (India), CCPA require transparency.

User Trust

People trust websites that explain what data they collect.

Avoid Penalties

Not having a cookies policy can cause compliance issues.

Helps in SEO & Brand Reputation

Professional websites always include it.

6. How Cookies Work on Your Website

Here is a simple flow:

  1. User opens your website
  2. Website sends small cookie files to their browser
  3. Browser stores them
  4. Cookies help remember user actions
  5. On next visit → website reads cookies and personalizes experience

Example: User browsed "women's kurtis" → next time homepage shows kurtis.

In Simple Words: Cookies make your website smarter, faster, personalized, and user-friendly. Your Cookies Policy simply tells users what data is collected and why.

1. Purpose of Cookies

We use cookies to:

  • Enable smooth login, checkout, and transaction processing
  • Remember your preferences, shopping cart contents, and recently viewed items
  • Provide personalized recommendations and promotions based on your interactions
  • Ensure platform security and prevent fraudulent activity
  • Measure and analyze platform usage, performance, and customer engagement
  • Deliver relevant advertising and assess marketing campaign effectiveness

2. User Consent

By accessing or using the Platform, you provide consent to Flint & Thread to store and process information collected through cookies. You may manage your cookie preferences at any time through your browser or device settings. Withdrawal of consent may affect the Platform's functionality, including account login, checkout, and personalized recommendations.

3. Third-Party Cookies

We work with third-party service providers, including analytics, advertising, payment gateways, and logistics partners. These partners may use cookies or similar tracking technologies to:

  • Measure campaign effectiveness
  • Monitor traffic and engagement
  • Deliver personalized promotions or advertisements
  • Facilitate secure transactions and delivery

All third-party partners operate under strict confidentiality and compliance standards. Flint & Thread is not responsible for the privacy practices of third-party platforms.

4. Data Collected Through Cookies

Information collected via cookies may include:

  • Device and browser information
  • Pages viewed and time spent on the Platform
  • Clicks, scrolls, and shopping behavior
  • Referral sources and search activity
  • Login and session information
  • Interaction with promotions, notifications, and ads

This information is used to enhance user experience, prevent fraud, improve operational efficiency, and provide relevant offers. No sensitive personal data such as passwords, card numbers, or government IDs are collected through cookies.

5. Security & Compliance

Flint & Thread implements industry-standard security measures to protect data collected through cookies. We comply with applicable laws and regulations, including the Information Technology Act, 2000, and relevant consumer protection regulations. Cookies are only accessible by authorized personnel or service providers for operational purposes.

6. Managing Cookies

Users can manage, block, or delete cookies via browser or device settings. Please note:

  • Disabling essential cookies may prevent account login, checkout, and platform personalization
  • Some features, offers, or recommendations may not function correctly without cookies
  • Users can reset preferences or clear cookies at any time

7. Retention

Cookies may remain on your device for a limited period depending on their purpose. Session-related information is deleted after each visit, while analytics or preference-related cookies may persist to enhance future interactions. Flint & Thread does not store personally identifiable information through cookies beyond the intended purpose.

8. Policy Updates

Flint & Thread may update this Cookies Policy to reflect changes in legal requirements, platform features, business operations, or service partners. Updated policies will be posted on the Platform with the latest "Last Updated" date. Continued use of the Platform constitutes acceptance of such updates.

Types of Cookies We Use

Managing Your Cookies

You have control over cookies. Here's how you can manage them:

Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to refuse cookies or delete certain cookies.

Opt-Out Links

We provide options to opt-out of specific types of cookies, especially for analytics and marketing purposes.

Mobile Devices

Review your mobile device settings for options to control cookies and tracking technologies in mobile apps.

Note: Disabling cookies may affect the functionality of our website and your user experience.

9. Contact

Contact Us

For any questions, concerns, or requests related to cookies, please contact our Data Protection Officer (DPO):

Company: Flint & Thread (India) Private Limited
Customer Support: +91-9063499092
Address: Hyderabad
Your Consent

By continuing to use our website, you consent to our use of cookies as described in this policy. You can withdraw your consent at any time by adjusting your browser settings.